Professional Master in Health Products and Services Marketing

This master program helps practitioners and managers deal with current and future changes ... This program will develop managerial skills. Students will acquire skills in human, material and financial resource management and advanced knowledge in health care management. They will excel at making effective management decisions in terms of the transformation of the health care system (pharmaceutical laboratory, company marketing medical devices, cosmetology laboratory or company developing products derived from biotherapies).

This program represents a specialized training that allows students to:

  • master specific knowledge in the field of health service management;
  • acquire the vocabulary related to the sciences of the administration, more specifically in the management of health services, in order to communicate effectively;
  • develop professional skills and competencies ;
  • use effective and efficient management tools to make complex business decisions;
  • face complex and multiple challenges related to health system transformation;
  • act in an ethical and socially responsible way by creating favorable conditions for beneficial projects for organization and society.

This program is accessible to any candidate holding of a License, Master's degree in management or an engineering degree or any equivalent degree with a relevant professional experience. Fluency in French and English is desirable. An interview with the admissions committee is required.

Semester 1

  • Organizational management
  • Organizational Information System
  • Strategic marketing
  • Marketing des produits pharmaceutiques
  • Anglais des Affaires
  • Introduction à l’Economie de la Santé – La Pharmaco –économie
  • Assessment of professionals (certification) and professional practices
  • Application to the Integrated Management System (ERP CRM)
  • Marketing decisional statistics
  • Droit pharmaceutique Général 
  • Droit de la concurrence appliqué à l’industrie pharmaceutique 

Semester 2

  • Stratégie et communication pharmaceutique
  • Logistique et Distribution des produits de santé
  • Les spécificités des produits génériques
  • Change management 
  • Gestion du conflit
  • Éthique et santé
  • Droit pharmaceutique appliqué au médicament
  • Entretien d’évaluation annuel, prise d’objectifs
  • Stress management
  • Anglais pharmaceutique
  • Marketing simulation software
  • Computer use of SPSS / SAS software in practice

Semester 3

  • Contrôle des coûts 
  • Diagnostic et analyse financière 
  • Tableau de bord client 
  • Etude du marché des dispositifs médicaux
  • La promotion du médicament
  • La segmentation marchés/clients
  • Anglais de la santé
  • Economie et système de santé tunisien
  • Management des Projets (MS Project)
  • Processing Software and Biostatistics Data Analysis
  • Patent law and industrial property
  • Labor law

Semester 4

  • Internship

  • Product manager;
  • Chef de gammes ;
  • Market researcher ;
  • Sales Manager ;
  • Healthcare center manager :
  • Project Manager ;
  • Director / Marketing / Communication Manager;
  • Customer manager,
  • Director and Deputy Director in a health institution ;
  • Public Relations Manager ;
  • Network manager of medical care ;
  • Pharmaceutical delegate ;
  • Export Product Manager ;
  • Technical Sales Engineer ;
  • Consultant in the pharmaceutical sector ;
  • Head of the training service of the medical representatives’ network.

After getting this master’s degree, students will be able to :

  • Enroll in a Research Master in Management, so that they can pursue their doctoral thesis and then integrate higher education.
  • Enroll in a professional Master in Management to deepen the knowledge acquired during the third year (L3).