Professional master in digital marketing

This professional master provides students with a better understanding the new opportunities offered by the web, social media and more broadly the digital world.

PROFESSIONAL MATSER IN DIGITAL MARKETING offers students:

  • The opportunity to develop and deepen their knowledge of digital marketing.
  • The chance to keep abreast of current and future digital technologies and to better identify and pilot associated service providers.

Advantages of MASTER IN DIGITAL MARKETING:

  • Associating Digital Marketing with CRM
  • Il s’agit d’un programme spécialisé et innovant
  • Il est fondé sur une approche interactive entre les enseignants et les professionnels

Candidates applying for PROFESSIONAL MATSER IN DIGITAL MARKETING must hold a fundamental or applied license in management or computer science or an equivalent foreign degree.Candidates should have basic knowledge of marketing and computer science.

After the file's examination by the licensee's committee, candidates will be invited to sit for a test and an interview to decide the final admissibility of his application. du mastère, le candidat sera convié à un entretien pour décider de la recevabilité finale de sa candidature.

Semester 1

  • Introduction to Digital Marketing
  • Branding: Branding
  • Analysis of digital consumer behavior
  • International marketing
  • Digital Marketing Strategy
  • Digital Media Planning
  • Algorithme et structure de données
  • Information systems design
  • Tableau de bord
  • Business English 1
  • Internet and e-commerce law

Semester 2

  • Atelier Web Mastering I
  • Website referencing and indexing
  • Création et animation graphique
  • Analyse des outils quantitatifs en Marketing
  • Web Analytics and Traffic Management
  • Mobile marketing and internet of things
  • Direct marketing and e-mailing
  • E-CRM
  • Business English 2
  • Data analysis

Semester 3

  • Qualitative Techniques in Marketing
  • Data Mining and Big Data
  • Viral Marketing and Buzz Marketing
  • E-commerce and electronic payment
  • Atelier Web Mastering II
  • Social Media Marketing
  • Gestion des projets
  • Business Games
  • Anglais des affaires 3
  • Mini Projet

Semester 4

  • Internship

Today, the professional world requires a master's degree in digital marketing. This program has been designed by experts to teach the fundamentals of digital marketing.

Career opportunities in this field are tremendous :

  • Digital marketing strategist
  • Operational / digital marketing manager
  • Digital Strategy Consultant
  • Community Manager
  • Digital Brand Manager
  • Relationship Marketing Manager / CRM
  • E-commerce manager
  • Company founder

Thanks to our partnerships with worldwide universities, our students are able to pursue their studies aboard ( IDRAC, YSCHOOLS, ICD, American Business School, CEFAM, EPSI, WIS…).