National license in marketing

The license in Marketing prepares the student for an intermediate career in Operational Marketing by providing him with knowledge, skills and personal abilities to perform functions related to the Marketing and Sales activity.

The different teaching units and components offered form a solid platform for high-level professional learning, essentially allowing for:

  • Develop the appropriate skills and abilities to analyze and understand the business environment of the company.
  • Prescribe and decide on the strategies and action plans necessary for development in a local and international commercial context (international management).
  • Propose, make recommendations and implement a customer-oriented marketing approach through customer relationship studies across all the distribution channels available in the commercial landscape (traditional channels, e-commerce).
  • Develop digital marketing techniques and social networks
  • Develop English language skills to act in an international environment (Preparation for TOIEC certification)
  • Develop entrepreneurial and communication skills and prepare students for professional life (through various practical activities, soft skills, personal development, integration into professional life, ...)

Applicants for Marketing License must hold a baccalaureate degree or an equivalent foreign degree.

After the file's examination by the license's committee, candidates will be invited to sit for a test and an interview to decide the final admissibility of his application.

Semester 1

  • Management principles 1
  • Financial Accounting I
  • Microeconomics
  • Mathematics 1
  • Introduction to Law
  • Financial mathematics
  • French 1
  • Introduction to computer science

Semester 2

  • Management Principles 2
  • Financial Accounting II
  • Mathematics 2
  • Descriptive Statistics and Probability Calculations
  • Macroeconomics
  • Commercial Company Law
  • French 2
  • Certificate in Computer Science and Internet (C2I)

Semester 3

  • Fundamentals of Management
  • Management accounting
  • Marketing fundamentals
  • Practical activities
  • English 1
  • Personal development
  • Tax
  • Inferential Statistics

Semester 4

  • HRM fundamentals
  • Financial diagnosis
  • Production management
  • Methodology for making an Internship Report
  • English 2
  • Integration into professional life
  • Operational research
  • Business Economics

Semester 5

  • HRM fundamentals
  • Financial diagnosis
  • Production management
  • Methodology for making an Internship Report
  • English 2
  • Work-life integration
  • Operational research
  • Business Economics

Semester 6

  • Distribution Strategies
  • Marketing communication
  • Analysis of marketing data
  • Tutored project
  • English 4
  • Use of ERP
  • International marketing
  • Special Marketing Themes
  • E-merchandiser
  • Community Manager
  • Events Manager
  • Sales Administration Manager
  • Director of Strategic Planning
  • Customer Relationship Manager (CRM)
  • Customer Relationship Management Manager
  • Assistant / Marketing Assistant
  • Project Manager
  • Consultant / Marketing Consultant
  • Marketing / Digital Marketing Manager
  • Communications Officer
  • Community Manager
  • Sales Promotion Officer

After getting a national license in Marketing, students may pursue their studies in research masters or professional master in marketing in Tunisia or at our partner universities.