Master in e-Business and companies' digital transformation

At the forefront of progress, The International School of Business of Sfax is working on providing a program that is a great match for the market needs. In this context, the ISB launched a master’s degree aimed at training digital compaies’ and fosters their skills in mastering all technical, marketing, sales and logistics aspects.

L’objectif est d’accompagner l’entreprise, grande ou petite, dans une démarche globale de numérisation de ses données.  Le Mastère offre ainsi aux étudiants l’opportunité de mieux connaitre ce domaine, afin de répondre aux attentes et aux besoins de leurs futurs recruteurs.

Advantages of this master's degree :

  • The implementation of a training cycle on the digitalization of the company or «  digital government » using modern management and marketing tools of companies.
  • The transformation of the company, the emergence of new ways of working and managing have a great impact on the performance of the organization and the productivity of its staff.
  • This master's degree focuses on advanced training such as digitalization strategy and process, digital economy, business model, big data analysis, CRM, ERP...
  • An interactive and theoretical-practical pedagogical approach with content directly linked to the reality and needs of the market.
  • Partners and companies very involved in the pedagogical dynamics.

Le public visé par ce mastère est l’ensemble des étudiants licenciés en gestion, économie, informatique de gestion…

L’admission au mastère co-construit se fonde sur des critères pédagogiques et se fait sur la base d’un entretien avec les étudiants candidats.

Semester 1

  • Digital Strategic Management
  • Business Process Management
  • English
  • Digital communication techniques
  • Strategy and digitalization tools (case)
  • Process digitization (extensive purchasing, financial management, customer relations, human resources ...)
  • Payments and e-commerce
  • Digital Economy
  • Business Model
  • Trade law
  • Electronic Commerce Law

Semester 2

  • Initiation to web development
  • Social networks
  • Web Analytics
  • Big Data Analysis
  • IT security
  • International law
  • Digital marketing of products
  • Web marketing
  • Initiation to Canvas model
  • Dashboard of Customer Relationship Management (CRM)

Semester 3

  • Ethique professionnelle
  • Tutoring project
  • E.D.I (Echange de Données Informatisées)

Semester 4

  • Internship : Methodology seminars
  • ERP Consultant - Enterprise Resource Planning
  • CRM / CRM SI Consultant
  • Human Resources HRIS Consultant
  • Digital Accessibility Consultant
  • Affiliate and e-commerce partnership manager
  • Web Analytics Manager
  • Head of e-marketing / Commercial digital
  • Digital Marketing Manager
  • E-commerce manager
  • E-store manager
  • Digital Business Manager
  • Project Manager
  • E-business consultant
  • E-supply chain project manager
  • E-mailing manager
  • SMO manager
  • Chief digital officer
  • SEO manager
  • SEM manager
  • Ergonomics Manager